Photoshoots are not made by a photographer alone, they are a result of everyone that set foot in the studio that day and sat on the endless preproduction phone calls the weeks prior. When the campaign is released, it will carry the name of the photographer, but I would give anything for it to carry the names of everyone that stood behind and alongside us as we create.
Today’s blog will be a bit different that others as I want to talk about what others did to make a shoot possible, rather than ramble on about how I did this or that to make an image…
For the ASU campaign, the images start at the beginning of our working relationship when I was just a teenager. An ASU new hire named Becky trusted me to create imagery of athletes when I definitely had not earned such trust. Over the years she rose to the position of director of marketing and I am grateful to continue producing campaigns together, often with the simple direction of, “make something awesome.”
The next person on the set is the Creative Director, Chris. He usually stands on my right side and tosses out ideas for images and it is between us that the imagery forms. Periodically we will take a couple moments to step into a side room and discuss if we want to steer the emotion of the athletes in a different direction or continue on the given path. I trust his opinion and he trusts mine, it is a relationship that must exist between the AD/CD and photographer that makes a campaign successful.
My assistants Rob, Brian and Ramsey worked to make the vision exist in camera. Not that they don’t always work hard, but on this shoot they did their job, and so much more. The first day on set was actually the day that I was announced as an Ambassador to Nikon and I was trying my hardest to respond to emails, texts and phone requests, all while prepping lighting and shooting. I can’t tell you how impressed I am watching how hard they work, and am grateful to have them on the team.
Last but not least the athletes. Awesome, just awesome. One thing to note is that they are not models, and for many this was their first photoshoot ever. It is easy to take being on set for granted, but for some of them (the rookies especially) it can be insanely intimidating. While it is my responsibility to give them direction in a way that gets the shot that my client and I want, it is still on their shoulders to deliver the level of intensity that I need, and they did.
I am very proud of this year’s campaign, and want to thank those that made it, and hope that you all enjoy the 2014 ASU Football campaign.