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Posts tagged ‘Maurice Lacroix’

The ML Tradition: A new class of Retro

I sat at a bar in Las Vegas with Sandro Reginelli, lead designer of Maurice Lacroix. We had just had the watch conversation to end all watch conversations, and decided to celebrate it over a glass of scotch. As is the case with every modern meeting about watches, we immediately started going through watch pics on our phones of timepieces we either owned or admired. One image that he showed stayed with me, and to this day I haven’t been able to source it. The watch was of a very early Panerai that was probably one of the companies’ first. What struck me about the image wasn’t the design or the complication, it was the weathered look that it existed in. The watch was obviously worn quite a bit and was in no way the “safe queen” that many expensive timepieces live their lives as. It’s leather strap barely held the body of the watch any more, it’s case was so worn that the brushing marks on it had begun to resemble a modern day matte finish. It was a beautiful watch for what it was and what it meant. It was the past that still lived in the current.

For those that know my affinity of watches, you most likely know my love of modern watches that respect the designs of their predecessors. From the remake of the McQueen Monaco to the Sapphire Sandwich Speedmaster, I crave living in the past with the protection of the modern. Being able to wear a modern retro-styled watch is the embodiment of Ferris Bueller taking out the Ferrari and not worrying about chucking it through the window. While I don’t condone abuse of a watch, I do support wearing one with confidence and not worry. If you are going to invest in a cool watch, why only wear it to nice dinner?

Enter the Maurice Lacroix Pontos Chrono Retro

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The first time that I saw this watch I was in love. It looked so good on the internet that I was worried there was no chance it could hold up to such appeal in real life. Fortunately, this was not the case. If anything, the watch was even better looking in person as small details revealed themselves. At certain angles the blue chrono second hand shines, while at others it goes flush to dial. The texture of the black subdials exists at some angles but disappears at others. It has so much hidden detail that I am finding this blog getting tough to write while looking at the watches… distracted by my own muse

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Being very fortunate to have a relationship with Maurice Lacroix, I had the luxury of getting both versions of the watch sent to me to spend some time with. I can say that if there were ever watches that would get “lost” on their way back to ML, these are them. From the first outing with the Chrono Retro, I got comments from friends and strangers alike (especially on the white dial model). They are very catchy pieces and had me smitten.

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I guess that is the appeal of their retro styling to me. It takes me back to a time when I first discovered my passion for watches. Just the act of keeping time felt like an historic event was happening on my wrist. Wearing a watch was a document of the history it kept on its dial, and you function as both participant and observer. The interaction of the textures became a study of light itself, and watching the second hand could silence even the busiest of worlds around. Wearing a watch that inspires quiet confidence is a journey into self realization where pride and humility coexist.

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Bb: Maurice Lacroix Ambassador

I have to admit, after writing the title for this blog, I am still in disbelief. The emotion of it falls somewhere between shaking my head and giggling with excitement.

maurice-lacroix-ambassadorWhen I wrote my first blog piece about my first watch, never did it cross my mind that someday I might be associated with the maker of it. The words were genuine appreciation for the timepiece and level of regard in which I held the brand was authentic. The watch was the Maurice Lacroix Pontos Petite Seconde, and it is and will always be my favorite watch.

Over the years, there have been many additions to my watch collection, as well as many subtractions. There have been great watches that I have owned for only weeks because once removed from the flashy environment of the watch store, they failed to inspire me. However, my Maurice Lacroix pieces will never leave. You see, watches bought for luxury or acquired persona will fade, but timepieces that mean something to their owner will not. Call it odd, but the way I judge how much a timepiece means to me is not based off  its movement, what shape it is or how many jewels it has; I judge it based on how much the day I purchased it meant to me. Every watch I have can keep time, but I buy Maurice Lacroix to celebrate the time.

Recently I was doing an interview with Maurice Lacroix and they went through a gauntlet of questions about watches, life, and photography. However, there was one question that captivated me…

“What does Maurice Lacroix mean to you?”

I can’t even remember what answer I gave during the interview, but the question has been running through my mind a lot lately, so I will attempt to answer it now. The issue is that Maurice Lacroix exists in realm beyond the easy flattering words like “perfection,” “timeless” and “excellence.” Maurice Lacroix exists in at a level where coatent similes can’t be found and where language fails me. When I pick up an ML timepiece, I don’t rattle off opinions or even try it on. I just stop and look at it and let the world around just fall away.

While I was writing that, it struck me how I can describe this…. As kids, my brother and I would bug my dad ruthlessly on the weekends to see if he would take us to the local Ferrari shop. Sometimes, he would. I can fondly remember spending hours looking at a single car. There wasn’t a chance of owning it as a kid, there wasn’t any ego or self-importance attached to it, and if given the opportunity, I wouldn’t have even have known how to drive it. I spent hours looking at the car because of one thing…. I admired it.

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Watches are much the same. There are many watches I own that have historical significance to other people, the Speedmaster to the astronauts that used it on the moon, the Monaco that was used by McQueen at Le Mans. While captivating to imagine, the significance of the watch is to another person. A Maurice Lacroix timepiece is that car I spent hours looking at as a child, for it is significant to me.

It is with much pride and honor that I can announce that I have partnered with Maurice Lacroix as an ambassador to the brand. Over the last eight months I have been privileged to meet the family that is Maurice Lacroix’s US team as well as some of the Swiss team from their headquarters. Every person has been incredible, and the conversations that have been had about watches are amongst those I hold most dearest. They are watchmaker with a very bright future, and I am grateful to be apart of it.

Video: An Interview for Movember

Today’s blog is a bit different that the others, mostly because I am in front of the camera on this one.

The background behind the video came from the photoshoot with Adam Garone, the founder and CEO of Movember. In between takes, he and I spent time talking about everything from the cause that is Movember to watches to general mustachery. The client asked if we would be interested in having a conversation in front of the camera and, as should always be the answer to client, we said “yes.”

So if you have a few minutes, watch it, have a laugh at me in front of the camera, go check out Movember.com and join our team to help fight for men’s health.

Adam Garone – Mr. Movember

This job has been a door that continually opens to opportunities that I don’t deserve, but will always be grateful for. One such opportunity presented itself when I showed interest in Movember.

I was talking with the marketing team at Maurice Lacroix, and they told me that they were thinking of partnering with Movember this year, and if they did, wondered if I had interest in photographing the CEO of Movember, Adam Garone.

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… Now this is a situation that scares me sometimes. You see, Adam is, by all research I had done, a cool guy that down to his core is a damn good person. I often worry about this because photoshoots often show me the real person that is my subject and sometimes they are product of great PR, and not so much character. However, I can proudly say that Adam is the real deal, a legit guy that everyone should have a beer with… especially the thousands of men who’s lives have benefited by his cause, Movember.

Beyond the photoshoot, he and I did video interviews (of which you will see soon) to talk about both Maurice Lacroix watches and what Movember meant to us. On camera we kept things serious, but I have to admit, there are more outtakes of us laughing and joking than there is usable footage from the interviews. This probably should not come as a surprise though, for watching the first couple minutes of his Ted Talk will show you that his company began when he and his friends had too many beers.

Nonetheless, he is the example of someone that had talent, an idea and a beer, and with that made the world better.

: Public Service Announcement :

Go sign up for my Movember team at Movember.com and help us raise awareness for men’s health!

The Maurice Lacroix Pontos Movember

When Maurice Lacroix asked me to captain their Movember team I was esthetic, after all they make the watch I would wear if I could only wear one. However, they then told me that as a part of their Movember team they were going to give away a watch to the person that raised the most money on my team… suddenly I realized that as team captain I am excluded. ….. But it’s for a good cause, right?

So here is the watch in all her glory:

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It is a Maurice Lacroix Pontos S in orange and special editioned with the Movember logo and limited number on the side (our’s is 7 of 11). I could go on and on about how many moving parts it has inside and what functions it has, but just look at this thing…. damn sexy.

Also should be noted that I am holding the watch for the month of Movember to give to the winner, so if there is a photo or two of me wearing it, I know nothing about it (but I do promise to clean the saliva from it before delivery).

Ok, so how do you make this one yours?… Go to Movember Mo’Rice Lacroix US and sign up. Raise the most money and it’s yours (currently the highest person is $200).

Matt Forte of Da Bears

First of all, Happy Halloween! Go out and have a good ole time dressed as a naughty nurse, naughty secretary, naughty doctor, naughty librarian, naughty paleoclimatologist, naughty executive assistant, yadda yadda yadda (a naughty yadda that is). But be safe.

For those who have not joined my Movember team, GET ON IT ALREADY!  For those already on my team and growing the mo, tomorrow is Shave the Date, so get your best razor out and start clean. Also, it would be a good idea to take your significant other on a date before than mustache gets too big and she starts recommending that you cook at home a little more often.

A random blog? Yes.

Matt Forte

So periodically I get photos of my work on display that friends send over, and for that I am grateful. The most recent one comes from a photoshoot I did with Chicago Bears player Matt Forte. Perhaps the easiest going guy on set ever. We photographed him in New York at Milk Studios during a day that saw multiple athletes in and out of the studio. What made Matt so cool was that he was the first athlete of the day and one of the last to leave. He was so easy going that he just hung out with the crew and friends on set and was very much one of us. No ego, just a cool humble guy with the world’s coolest iPhone case.

One moment of humor, from the shoot stands out more than anything else. As is customary for athletes, I put on the Pandora station “Rap Strength Training” while we do the active portion of the shoot. With Matt we were shooting a continuos series of running shots (like the one seen here and on my site). Suddenly he stops and looks at me. I asked if everything was alright and he points to the speaker and says, “wait for it….”. A couple seconds later the song playing has the line, “Matt Forte got the bitch running back”… Everyone from the crew, clients, and friends just lost it… it turned the set into a damn near party and was almost ten minutes until we resumed shooting.

In the meantime, head to the website to see the shot and go sign up for my Movember team already…

In Preperation for Movember

Guys, we all know that Movember is right around the corner. Many of us have planned our mustaches already. If you have facial hair that grows like mine, you have probably also prepared your wife for the horror of living with a guy that looks like a pedophile for the coming month. At the end of the day it is for a good cause…. strike that… it is for a great cause. As those of you that read this blog regularly know, it is for a cause that hits very close to home this year, men’s health.

When I thought of how to go about helping this year, I wanted to do much more than a simple blog post. I wanted to make sure that the random reader wouldn’t miss the importance of keeping an eye on his health. So I decided that the entire month would of the blog would be dedicated to the Movember. Also, I teamed up with my favorite watch maker, Maurice Lacroix, and will be captaining a Movember team this year for them. There is much more to come on that, but in the meantime, go to and join my team today…. it’s free, and let’s just say there is some insanely nice incentives for those of you who like watches.

At the end of the day, coming to a photography blog, only to read stuff about Movember, may not be what you are looking for, but I promise you all that I will do my best to keep it fun. I just know that somewhere along the line we will have one person that reads it and perhaps is able to prevent himself from going through what my family and I did this year, and that will mean more to me than any photo award ever will.

So to my Mo Bros and Mo Sistas, please go sign up at Movember.com and join my team. I don’t care if you raise any money at all, I only care that you use this opportunity to make your lives, and the lives of those around you, better.

More to come…

The Maurice Lacroix Petite Seconde

At the request of some of my Twitter followers, this weeks blog is about one of my many obsessions, watches.  As promised to my Twitter peeps, all images for the article were shot with my iPhone 4s…. enjoy.

A few years ago, time meant little to me, not as societal function, but as a concept. It was before I read endlessly of the the space and distance that is the scientific color of time.  Whether the absence of research was out of non-motivation or sheer lack of … well… time, my life had lacked that dimension (at least in the esthetic sense).

I looked to those with the watch obsession as slaves to fashion, or rather lost in the idea that pointless complexity should drive financial ventures to the degree of accessory.  Friends would show me watches made by some Frenchman that once made a watch for some foreign dictator and my reply usually hovered in the, “digital is easier to read” realm. The truth of the matter is that watches frustrate me.  My dyslexia makes it hard for me to read the time on the standard watch face, so the functionality of  the leashless collar had no appeal to me.

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Then came an ill fated trip to the Caribbean with my wife a few years back. I had time, to relax, to think, to imagine.  I imagined past generations where a mechanical device kept an imaginary measurement with such precision that records would be held against it and endless endeavors would be made to minimize it.  This idea romantically transformed into an adoration of the watch.

So there I stood in a shop in St. Lucia, with some lady speaking a derivative of English woven with the island candor that my wife and I had longed to escape to.  In front of me she held a Maurice Lacroix watch. It hit me, all this wonder that had surrounded the precision of such a timepiece was lost against the physical appearance, it was striking.  Simplicity wrapped in elegance, I was helpless, and obsessed. This is the watch.

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Now if you would have told me that this one piece would have started a horological passion that would factor into daily life beyond the occasional weekend outing, I would have dismissed you as the extra glass of wine talking at the end of a long day.  However, four Maurice Lacroix’s and a plethora of other watches later, I either have swag or a diagnosable condition (my thoughts lean towards the latter).

Is it a waste of money? Perhaps. But someone who determines the opportunity cost of a watch collection must prove where the line of luxury resides before he can judge those who have not crossed it.  At the end of the day it is art in the eye of its beholder that captivates an audience of one. Whether or not it is a wall of luxury that one hides behind in a sense of self worthiness depends on the barer of the object and it’s intentions.

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I write this blog fully realizing the criticism that may materialize in it’s wake, but want to clarify my passion in watches. In this post, as in future posts, I may talk about watches, watch brands, watch styles, but never price.  For the person that buys an item for its price is owned buy that item.